How does this make any business sense from any angle?

Presumably, you have the actual file already, but you can’t give some free advertising to the creator by posting a make of the file? Locking the file behind a paywall makes sense since that’s the actual thing of value here. Locking a make behind a paywall is neutral for the consumer and a negative for the creator.

From the consumers’ perspective, there is essentially zero incentive to pay just to post a picture of someone else’s creation. There’s no FOMO, there’s nothing being ‘withheld.’ It’s just one less step you have to do (assuming you wanted to do it in the first place).

So what happens here is the creator loses out on free advertising, the consumer isn’t even mildly inconvenienced, and Prusa still gets zero revenue out of the whole deal.

Can someone give a rationale for this? Maybe something I’m missing?