This comment on the original article is almost exactly what I was going to say here
Whose expectations? Couldn’t have been mine as I expected very few buyers due to the high price and no compelling use case. (Source: sw1tcher)
Next headline: “People cut back on discretionary spending in the face of rising cost-of-living unaffordability crisis. Sales down for $3,499.99 pair of goggles and caviar.”
Apple’s, shareholder’s… Economists doing 8 balls of their secretaries chest. No body sane thought this was gonna sell like hot cakes.
Yeah and to be fair 400-450k is still in the realm of $1.4bn in revenue. That’s pretty good for a new product in year 1 (and presumably the device is at least marginally profitable at the high price - if not it’s a gamble on the future). And sales like that for something that is basically an expensive proof of concept is pretty impressive.
It’s also basically a dev kit. $1.4B is not nothing.
(and presumably the device is at least marginally profitable at the high price
parts alone, maybe. with R&D factored in, probably not.
That’s plan, not actual. I somehow doubt it’ll even reach that level; it’s trying to save face with investors.
While the tech is impressive, I’m surprised Apple didn’t do enough research beforehand to understand if there’s a market for chunky $3500 computer goggles. None of this is really new tech, and I’m sure the sentiment isn’t hard to find.
No one wants to wear some big piece of shit on their head, especially not to do what you mostly can just do on your phone. It’s impressive tech, but impractical for the cost and NO ONE WANTS TO WEAR SOME BIG PIECE OF SHIT ON THEIR HEADS.
Another Apple newton. I bet in 20 years they’ll put out another attempt in the form factor of almost-regular eyeglasses and it’ll actually revolutionize AR computing.
