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Cake day: December 16th, 2023

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  • spujb@lemmy.cafetoApple@lemmy.worldApple's AI plans involves 'black box' for cloud data
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    7 months ago

    it will be interesting to see how apple tries to instill consumer trust for doing something technally less secure than microsoft’s on-device copilot garbage (which was kind of a PR failure as we all know). as always, apple knows when to innovate and knows when to follow the leader

    don’t get me wrong, both companies are profit seeking entities but it’s always impressive how apple uses marketing to pull off parallel implementations with 99% less uproar. in my view, articles like this are a grassroots of what it’s planning to maximize support

    edit: to be more clear this is an apple enthusiast comment; i am inspired/in awe by apple’s marketing talent and product strategy. i am just highly critical of the AI trend going around



  • It’s all marketing. You likely only know that Dominos had the system patented because it slaps a big patent number right on the tracker. The fact that you’re discussing it is essentially free advertising and increases brand awareness. So, this post suggests that the investment in patent lawyers was likely worthwhile for the company.

    Largely, consumers seem to derive the below listed perceptions when they recognize that a product is protected by a patent:

    1. When a message about a product being protected by a patent is conveyed, the company as a whole is perceived to be innovative
    1. The patented product is perceived to be superior
    1. The patented product is perceived to be unique, as no one else can copy the patented product

    from https://www.invntree.com/blogs/using-patents-marketing-tool-good-bad-and-ugly

    (this is not a defense of any of these practices; simply indicating what is going on here)









  • this is an unpopular opinion but i know the aesthetic reason for apple not implementing this for so long, and like eveything, it’s to make money.

    android design is pretty good, but user created android phones home screens can often look pretty hateful, often with 4-6 screens of more empty space than icons, tons of widgets with an inconsistent design scheme, random half empty folders and a notification bar overcrowded with overshrunk icons. android phones often look like old Windows XP desktops—even on flagship distributions.

    in contrast to google, apple cares what your phone looks like because they have a highly visual brand.

    apple, by not allowing placement anywhere intentionally enforced a consistent top-left to bottom-right aesthetic which is now ubiquitous to the brand. among other design decisions, the result is that when you blur your eyes and look at a phone home screen you can tell whether it is apple or not.

    • but the functionality is worse, yes i know.
    • but it actually does look worse too, to you maybe, but not to apple. my belief is they did this for the same reason they put the magic mouse’s lighting port on the bottom (to keep users from always using it plugged in. which looks “ugly”).

    the power of a strong and unmistakable brand is incomparable. in many cases, the value of a brand can even outperform raw product utility when it comes to customer satisfaction, a theory which i believe apple has been leveraging in this case very much intentionally despite the seeming paradox of utility.

    edit: already getting downvoted to heck i should have known better than to be aware of basic marketing principles lol. i promise you im not defending apple im just explaining why they did this to make more money.