I am sorry to announce you this is totally real and is called «mesh network». I believe, (rotten) apple does the same

«Did you forgot to pay current month Light Subscription? We value your privacy. Please click here to renew your Light Subscription»

Lol next step it will demand your WiFi password to always be online, because why not.

The step afterward you ll have 5 “room light subscription options, offering different service for high demanding customers”