I noticed the same thing! It seems like Hulu was really keen on making the first episode all about Hulu, which was annoying and a big red flag for me. Last time I remember they made a “we’re back on a new channel” joke it was a bit more subtle and all of 15 seconds long. This new episode just felt like one long eternalized ad.
I believe this is usually covered by the fact that you can do just about anything you need to do over mail. I once ran into a government site that only worked on Edge.