“ We have unusually strong marketing connections; Vitalik approves of us; Aella is a marketing advisor on this project; SlateStarCodex is well aware of us. We are quite networked in the Effective Altruism space. We could plausibly get an Elon tweet. ”
From the short investor spiel document. Also they want to just bypass the FDA?
Effective Altruits are a good marketing demographic to target I suppose. Gullible and wealthy.