Not surprised. Building cars is a high overhead, low margin business. Not to mention being difficult… like very difficult. Furthermore, if the rumors are to be believed, the initial version of this car would have been priced around 100k US, which is totally unaffordable for your average consumer. Apple is better off sticking to something that they know, like building software for other peoples’ cars
Not surprised. Building cars is a high overhead, low margin business. Not to mention being difficult… like very difficult. Furthermore, if the rumors are to be believed, the initial version of this car would have been priced around 100k US, which is totally unaffordable for your average consumer. Apple is better off sticking to something that they know, like building software for other peoples’ cars
Apple would be better off partnering with Tesla and doing the software side. Tesla hardware is nice but their software lacks polish.